Elevated customer experiences by creating Visual materials aligned with The Hershey Experience Studio (THX) Strategy and retail objectives, driving engagement and brand loyalty. Key contributions include leading the design of marketing assets such as collateral, point-of-purchase displays, promotional materials, and digital content. Collaborated with cross-functional teams to transform business goals into impactful visual campaigns while maintaining cohesive branding across multiple channels. Managed and mentored a team of designers, fostering best practices and high-quality outputs under tight deadlines. Oversaw vendor partnerships, production quality, and timelines, while streamlining internal and external access through a comprehensive digital library.
Menus for 1973 Burger Co
Fixture Graphics for Dots Pretzels
POS Pricing Blade Signs
Endcap for Hershey's Caramels
Banner visual for Slush
Ice Cream Shop Fixture
Seasonal Column
Photo-op Corner
POS Milkshake Advertisements
Valentines Day
Licensed Product Wall
Valentines Day Table - Kit Kat
Valentines Day Table - Kisses
Easter Table - Reese's
Valentines Day Table - Reese's
Summer - Kisses
Summer - Reese's
Holiday Preview
Holiday - Golden Almonds
Holiday - Kit Kat
Fall - Kit Kat Milkshake
Everyday - Kit Kat
Everyday - Reese's Popcorn
Managed the Bakery Refresh Project.
Everyday - Kisses
Reese's Product Column featuring Loungefly
Hershey's Product Column Featuring Loungefly
Lobby Letters with Spot Varnish
Reusable Everyday look for Licensed Product Corner
Some of the Vouchers we'd hand out
Bar Screen Renders