Elevated customer experiences by creating Visual materials aligned with The Hershey Experience Studio (THX) Strategy and retail objectives, driving engagement and brand loyalty. Key contributions include leading the design of marketing assets such as collateral, point-of-purchase displays, promotional materials, and digital content. Collaborated with cross-functional teams to transform business goals into impactful visual campaigns while maintaining cohesive branding across multiple channels. Managed and mentored a team of designers, fostering best practices and high-quality outputs under tight deadlines. Oversaw vendor partnerships, production quality, and timelines, while streamlining internal and external access through a comprehensive digital library.

Menus for 1973 Burger Co

Fixture Graphics for Dots Pretzels

POS Pricing Blade Signs

Endcap for Hershey's Caramels

Banner visual for Slush

Ice Cream Shop Fixture

Seasonal Column

Photo-op Corner

POS Milkshake Advertisements

Valentines Day

Licensed Product Wall

Valentines Day Table - Kit Kat

Valentines Day Table - Kisses

Easter Table - Reese's

Valentines Day Table - Reese's

Summer - Kisses

Summer - Reese's

Holiday Preview

Holiday - Golden Almonds

Holiday - Kit Kat

Fall - Kit Kat Milkshake

Everyday - Kit Kat

Everyday - Reese's Popcorn

Managed the Bakery Refresh Project.

Everyday - Kisses

Reese's Product Column featuring Loungefly

Hershey's Product Column Featuring Loungefly

Lobby Letters with Spot Varnish

Reusable Everyday look for Licensed Product Corner

Some of the Vouchers we'd hand out







